Disney’s Seeds

This was something that had me stunned. The average age of Club Penguin users is about 9-10. While I was continuously hating the fact that Disney is bring more young population then ever, I thought back. Friends of mine from school where telling me about Club Penguin in the lunch line. I didn’t understand what she was saying, I thought it was Club Pumpkin at first. Then I went in and set up my account, Dart211, and I was off. I was shocked. At the time I was simply in awe, the places you can go, and what you could do! There was a light house! Some small life ring I could pick up and put on my player card! I remember the first time I saw Rockhopper. My mother was screaming at me, but it was Rockhopper, the pirate. I got his background and was the happiest penguin in the world. I was 9 years old.

I’m now writing to you as a mature 13 year old 4 years later. 2006 doesn’t seem as long ago as it really is, but it is so different today. Before cursing was a no no, you’d get told on or banned in this case. Club Penguin has changed and so have I. The crowd however, is still somewhat the same. They are the same age as I was when I played Club Penguin, when I did play Club Penguin with my friends before the filters blocked most of my words, (more on that in a later post) it was a very fun game. And that is why Disney bought Club Penguin. Disney knew it was popular with 8-10 year olds, which makes up half of their fan base.

Disney struck gold buying Club Penguin, and they made it much more fit for a 9 year old. I’m now 13, and enjoy running over pedestrians in Grand Theft Auto 4, and they are 8-10, and enjoy walking around as their penguins and  dressing them up in what ever they want to. Disney is bringing in more and more young children, and that might have kept Club Penguin alive.

When Club Penguin stated that they were bought by Disney, they claimed that they were looking for many other company’s, including Sony Entertainment Group. That would have been better for attracting an older age group. Disney is not to blame for all the new charges and their new slogan, “Membership Means More”. That’s because Disney bought Club Penguin for 300 million dollars, which was to much. They need to make a profit, thus they are charging for memberships, and to play exclusive levels in games.

Now I probably lost you in that economy based paragraph so you can pick back up here. Disney is getting young children to play this game, being spread by their website. Also, anyone notice the Disney related names like Miley11 or Jonas10? Before Club Penguin was spread by word of mouth. So to the generation of 13 year olds with 1,000 day old penguins, we did are job. We told are friends to play this game, and we kept it alive so Disney could take it away to safety today.

Right Here and Here to Stay
~Dart211~

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